PPC or Pay Per Click advertising relies on a user searching for a specific keyword. Ads are placed on the top and sides of the search page along with the search results, and the hope is the consumer will click on the ad. You only pay when the prospect clicks on the ad. Unfortunately, this type of advertising has been losing effectiveness in recent years as people have learned how to game the system with traffic arbitrage and click farms. IP Targeting does not require the consumer to have previously searched for a service such as yours to display the ad.
Rematch has access to place ads on over 1 million websites that include 30-50 billion advertising impressions per day. This is about 90% of the available daily ad inventory on the Internet. Popular sites where Rematch places ads include Google, MSN, Facebook and Yahoo!
Rematch places either banner or display ads. All creative sizes need to be less than 40 KB.
JPG, GIF, PNG, and SWF files are all supported.
Rematch recommends at least two ad variants at the beginning of a campaign to conduct a proper A/B test for ad efficacy. Once we develop performance history on the ad variants we will often adjust the ad serving of the campaign to focus on the most productive advertisements.
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
Yes, or your name must be written out that identifies your business or organization. This information also needs to match what is used on your landing page for the ads.
Yes, most of our customers provide us with a list of customers, past customers or prospects to target with our technology.
1) file format to be a text/csv file (Microsoft Excel can produce this file)
2) the file MUST contain a header line of the format: Last Name, Address 1, Address 2 or Apt, Zip Code (5 digits, must preserve leading zeros)
Please note that we have omitted columns for city and state, which are not required. If you have unique columns for city and state, you do NOT need to spend the time to remove them, as our system will skip over those column types. However, we CANNOT accept city and state data that is inside the Address 2 column.
If you wish to include a unique customer ID or customer number, this will aid in any match back analysis that is performed on your campaign results. The unique customer ID or customer number should go in column 1 as per the following example:
No. By separating your lists you are giving better visibility to you and us on which campaigns or lists are stronger than another and which ones would be better utilized in the future.
Yes, we have a large number of customers who incorporate IP Targeting in conjunction with direct mail campaigns. We find that the addition of IP Targeting greatly increases the effectiveness of direct mail.
Most clients see an increase in CTR with a Rematch campaign, but we encourage clients to look beyond the CTR and focus on metrics that have more meaning to their business like conversions, sales and return on investment (ROI) for the ad campaign.