Without using cookies, our patent pending IP algorithm identifies the IP address based on the physical address. This allows for precise digital ad targeting that enters at the IP/router level. Because this type of targeting incorporates offline data such as direct mail data, registered voter lists, customer databases, and more, it allows you to reach your specific customer base.
LAUNCH A CAMPAIGN IN 5 SIMPLE STEPS:
1. You provide a list of names, addresses and zip codes, and we run it through our IP mapping system and provide a match rate (typically around 50% of list size).
2. Locate the house IPs, anonymize them to create a privacy shield.
3. Generate List of Matches
4. Build Ad creatives
5. Launch the campaign and serve display or video banner ads online, using the modem/router/IP address as the entry point.